Estimating the Market Size for New Products
Quantifying the market size, and other demand factors, for new products and services is important for both firms and development partners. This blog post focuses on EMC work to identify key market segments, total demand and buying behaviour for a new ‘advanced cookstove’, introduced by SNV. However, this new product costs approximately twenty times more than the traditional cookstoves commonly available in local markets. So, for a successful introduction it was critical to understand how many consumers could afford such a product,...
