Market Assessment – Cookstoves in Myanmar
A thorough market assessment is important - for firms and development partners alike - before launching any new product, service or campaign. In 2014, GERES’ StovePlus Programme officially launched their Switch-Asia funded project “Upscaling Improved Cookstove Dissemination in Myanmar.” In a country of 60 million people, where 70% of the population uses solid biomass for daily cooking needs, access to clean cooking energy is a high priority. Reducing biomass consumption through Improved Cookstoves (ICS) is one of the widely recognized measures taken...