COVID: Using CATI for data collection in Cambodia
EMC recently commissioned a quantitative survey of 200 smallholder farmers in four provinces via CATI (computer assisted telephone interviewing). The survey was one element of a larger feasibility study EMC conducted for investors in the financial services sector. We had originally planned typical face to face interviews, but the impact of COVID travel restrictions, shortly after the project commenced made this impossible. Face-to-face interviews have been the familiar method for primary data collection in surveys, and CATI (Computer Assisted Telephone Interviewing) is...